A huge amount of our communicating is now done online & digital advertising allows you to reach a much wider audience. Facebook Ad Campaigns are hands down, one of the best ways to drive traffic, create brand awareness, increase sales, and get quality leads for your business.
Advertising - A Psychological Game
The internet has completely changed how we consume information. Now, businesses have the challenge of adapting their advertising strategies every time a new piece of technology is introduced or a new software algorithm/update is released. Digital advertising, it seems, is the new frontier of the ad world, and no one knows how to navigate its choppy waters and unpredictable landscapes quite like our team of digital advertising experts.
Fun fact: Did you know we've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today? Makes one wonder how anyone can possibly stand out in this sea of ads. At Creative - Art By Design, we use proven methods based on the psychology behind how people respond to advertising. There is a method to the madness.
For example, did you know that an EMOTIONAL response to an ad has a far greater influence on a consumer's intent to buy a product than the ad's CONTENT does? Or that COLOR has a huge influence as well? Changing the color of a CTA (call to action) button on a website landing page from light green to yellow, for instance can increase conversion rates by 14.5%? It's this sort of knowledge that allows us to be so effective with your Print & Digital Advertising.
Time To Get The Money Train Rolling!
We have a wide variety of Advertising strategies for all businesses & budgets. Pick and choose which ones you want and relax knowing we are geeking out in your account, making sure it's running and working to its fullest potential.